Our approach


  • Advance accessible living for all through products that deliver value to the disability community.
  • Build a cutting-edge marketplace of products curated and reviewed by individuals with disabilities and use that content and expertise to advance our vision.
    • Bring the shopping experience back into the domain of disabled users, prioritizing their views and experiences.
    • Ensure that the recommendations and reviews of our products are authentic.
    • Constantly grow, adapt, and improve our selection of products based on our customers' interests, recommendations, and feedback.
    • Maintain an innovative platform where the customer easily finds the information that they want and need to make purchasing decisions and discover relevant products.
    • Operate our for-profit LLC as a transparent social business, using profit to compensate our team and invest in our mission and vision.
    • Regularly reflect on our values, practices, and goals to ensure that they align.

    Real reviews matter.

    Our review team members come from across the US and Canada and have diverse disability experiences. We believe time and energy should be compensated, and Day Undefined pays them for their reviews. Many reviewed items are ones that our team members own and use regularly, but we also purchase items that they think might be useful and want to evaluate. We ask them to give completely honest reviews (the good, the bad, and the ugly!) based on their personal experiences with the product, all of which we share with you. If you are interested in applying to join our review team, please contact us.

    We care about what you think.

    We do not claim that the products in our collections are the best at meeting the varied needs of the disability community, only that there is a real person and experience behind each product that say it's worth considering. If you know of a product or way of doing something that could work better, please tell us about it. We want to be a catalyst for dialogue and will consider all recommendations for our website.

    Everybody’s day is different; nobody’s day can be defined in one way. We embrace this, and we hope you’ll join us. 

    Liam & Kate, Co-founders

         A white woman with blonde hair pulled back and a white man with brown hair wearing a short sleeved button down and a cross body bag are sitting together smiling.

        (Image: Left: Kate, a white woman with blonde hair. Right: Liam, a white male with brown hair.)


        Message from Liam:

        "I have had my life significantly improved by adaptive products. For some [products], I have been able to ask disabled friends for input or comments, and for others I’ve had to try out for myself (sometimes with frustrating results). And lucky for me, many of the adaptive products I have found to be useful are marketed to those without disabilities, such as an Amazon Echo, Keurig coffee maker, and iPad for reading (without having to turn pages!). The contrast between the marketing of these products versus the many other disability-specific products I own and use regularly (such as button hooks for shirts, adaptive fingernail clippers, transfer bars, and bed rails) is incredible. Additionally, there is no curated resource for help navigating the multitude of available products, frequently meaning the fact that I’d even know about a product that would really improve my quality of life is left up to chance."

        Message from Kate:

        "My sister and my whole family know the difference that one good product can make. A new item that helps support Jen's independence, whether by reducing falls or making daily tasks easier, or that she finds relaxing is a big deal. Sometimes these are new, innovative products for balance. Sometimes these are adaptive items that have been around for years—such as plates and bowls that grip the table. And often, these are products that have never been considered "adaptive" – think a scalp massager, a cozy blanket, or a well-designed water bottle."


        Want to learn more about why we got started? Check out this article by Hawken Miller at Friedreich's Ataxia News:

        "Liam Dougherty, who has Friedreich’s ataxia (FA), and Katelyn Leader, whose sister has an undiagnosed form of spinocerebellar ataxia, are creating a new website to connect people with all types of disabilities to consumer products that can help them in their daily lives..." Read More.