To be a store for home goods and adaptive products that breaks down silos and stigma around disabilities, seeks to improve the product market, and promotes a culture of style, choice, and pride.
We are striving to...
- Meet the aesthetic standards of today but have a vision for 2030 and beyond.
- Feature great products -- whether tried and true or brand new -- that are curated and reviewed by the people who use them.
- Constantly grow, adapt, and improve our selection of products based on our customers' recommendations and feedback.
- Build a cutting-edge platform that encourages new conversations and shares insights.
- Seize an opportunity to transform the market and bring product conversation back into the domain of the users.
- Engage in regular reflection about our own practices and goals, as well as how we can improve.
We do not claim that the products in our collections are the best at meeting the varied needs of the disability community, only that we have real reason to believe that they are worth considering! If you know of a product or way of doing something that would work better for a community, please tell us about it. We want to be a catalyst for dialogue.
Everybody’s day is different; nobody’s day can be defined in one way. We think it’s time to embrace this, and we hope you’ll join us.
Liam & Kate, Co-founders
"I have had my life significantly improved by adaptive products. For some [products], I have been able to ask disabled friends for input or comments, and for others I’ve had to try out for myself (sometimes with frustrating results). And lucky for me, many of the adaptive products I have found to be useful are marketed to those without disabilities, such as an Amazon Echo, Keurig coffee maker, and iPad for reading (without having to turn pages!). The contrast between the marketing of these products versus the many other disability-specific products I own and use regularly (such as button hooks for shirts, adaptive fingernail clippers, transfer bars, and bed rails) is incredible. Additionally, there is no curated resource for help navigating the multitude of available products, frequently meaning the fact that I’d even know about a product that would really improve my quality of life is left up to chance."
"My sister and my whole family know the difference that one good product can make. A new item that helps support Jen's independence, whether by reducing falls or making daily tasks easier, or that she finds relaxing is a big deal. Sometimes these are new, innovative products for balance. Sometimes these are adaptive items that have been around for years—such as plates and bowls that grip the table. And often, these are products that have never been considered "adaptive" – think a scalp massager, a cozy blanket, or a well-designed water bottle."